How to bring your vision to life

Build Your Own Fashion Brand

How do you turn your love of fashion into a business? Learn the steps. In this course, you’ll develop a vision, devise a business plan, build awareness of your brand’s identity, delve into the financial side, and gain an understanding of production and delivery. Discover how to create an elevator pitch that makes a convincing case for your brand in seconds. If you wish to nurture both your artistic and your entrepreneurial sides, this course is for you.

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Decorative: Laptop screen with fashion goods for sale

Program Dates

Multiple 2- and 4-week sessions

Eligibility

For students ages 13 and up

Fees

$1,195

Master the fundamentals of bringing your fashion vision to life

Defining a vision for your brand

What makes your concept unique? Who is your audience? What designers inspire you? Develop your vision while taking into account  sustainability and social responsibility.

Creating a business plan

Learn about the five essential parts of a business plan. Create a compelling elevator pitch. Find out how to develop goals that align with your brand vision. Construct an action plan to bring your business to life.

Building awareness of your brand

Learn the four P’s of marketing: Product, Price, Place, and Promotion. Explore social media campaigns of successful brands and create your own.

Aligning your brand with the fashion cycle

Should you launch in the spring/summer or fall/winter? How should you present your collection to buyers? Learn the steps that go into designing your collection.

Producing and delivering your collection

Who is making your product? Are you selling directly to consumers or through partners? Learn about the order-taking process and inventory management. Discover the role sustainability plays in fashion today.

Getting started on a career in the fashion business

This course will help you build your own fashion brand and introduce you to careers in the field such as fashion design, branding, advertising, public relations, finance, and sustainable sourcing management.

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How You Will Benefit

  • Know what it takes to create, launch, and market a successful brand
  • Learn how to build a mood board that defines your brand vision
  • Develop the ability to pinpoint your target customers — those best suited to your brand
  • Gain insight into social and environmental issues and how fashion is evolving to work in alignment with these concerns
  • Understand the four P’s of marketing: Product, Price, Place, and Promotion
  • Delve into the seasonality of fashion and decide how to present your collection: through the runway, presentations to buyers, and social media
  • Learn about the various ways to get financing for your brand
  • Earn a Certificate of Completion from Parsons Paris
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Apply now for the next available course

All course options, whether 2 or 4 weeks, contain the identical educational content, learning materials, number of assignments and access to mentoring. The difference in length of course is due to time of year (not amount of instruction). We know the school year keeps you busy, so we've made the course longer during that time so you can get assignments done.

Build Your Own Fashion Brand

December 19 - January 2

Length: 2 weeks

Cost: $1195

Application Deadline: Sunday, December 12, 2021

Build Your Own Fashion Brand

March 6 - April 3

Length: 4 weeks

Cost: $1195

Application Deadline: Sunday, February 27, 2022

Build Your Own Fashion Brand

April 3 - May 1

Length: 4 weeks

Cost: $1195

Application Deadline: Sunday, March 27, 2022

Course designed by Parsons Paris faculty

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Eros Antoniadis

A designer with his own brand and ecommerce business, Eros is the founder of two boutiques in Paris. He is internationally known as a specialist in the elements of style.

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Nicole Kamen Weiss

Nicole serves as VP, Global Head of Client Relations and Client Experience at Tiffany & Co. She has developed and  managed a number of top luxury brands. She works with creative and design directors to create compelling runway events for high fashion collections. She also oversees high-end jewelry and watch sales.

Decorative: student presenting her business plan

Your Final Project

The course culminates with a final project that allows you to:

Demonstrate what you’ve learned by creating a video of yourself presenting your business plan, as you would to a potential investor:

  • Include the five essential components of a fashion business brand: executive summary, vision and objectives, market and competitive landscape, implementation plan, and financials
  • Drawing on your elevator pitch, stress the one thing you want the viewer to remember about your brand
  • Practice in front of family and friends to gain confidence
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Mentoring

Receive guidance from a Parsons mentor who can support you throughout your journey to deepen your learning experience. You can expect:

  • Encouragement and direction on all assignments
  • Inspiration and motivation to help you succeed
  • Brainstorming and ideation help as you prepare for your final project

Meet The Mentors

Decorative: Build Your Own Brand Mentor, Sasha

Sasha

BFA, Fashion Design, Parsons School of Design. Currently an interdisciplinary designer based in New York.

Decorative: Build Your Own Brand Mentor, Weijing

Weijing

BFA, Fashion Design, Parsons School of Design. Currently rendering their own systematic design language.

Decorative: Build Your Own Brand Mentor, Amanda

Amanda

BFA, Fashion Design, Parsons School of Design. New York based fashion designer.

Decorative: Build Your Own Brand Mentor, Emily

Emily

BFA, Fashion Design, Parsons School of Design with a minor in business. Freelance social media director for a sustainable swimwear brand.

Decorative: Build Your Own Brand Mentor, Rebecca

Rebecca

MA, Fashion Studies, Parsons School of Design (in progress). Worked in Fashion and Retail in New York City.

Decorative: student learning at her own place on her laptop

Flexible Learning

  • 100% online, works with your schedule
  • 30 hours overall course time
  • Interact with fellow fashion students online

How to Apply

It's easy. No transcripts or letters of recommendation are required. Our application asks you to provide the following:

  1. Basic contact information for you and your parent or guardian.
  2. An explanation of why you wish to take this course.
  3. You can tell your story through writing, video, photos — any media you prefer. All communication must be in English.

Begin the guided process. It should only take a few minutes of your time to answer the questions.

Scholarships

We offer need-based scholarships to students exhibiting great potential who are unable to pay full tuition. If you would like to be considered for a scholarship but you:

Earn your Certificate of Completion from Parsons Paris,
The New School

Enroll in Build Your Own Fashion Brand

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